Where Are the Fathers? Designing Content that Promotes Fathers’ Engagement in Early Childhood Programs

Author(s):
Dr. Jayanti Prakash, Sesame Workshop India

WHAT TO EXPECT / WHAT YOU WILL LEARN

Content Design Foundations

Designing effective content through key elements and structured steps.

From Research to Frameworks

Translating research insights into clear frameworks that drive behaviour change.

Storytelling for Engagement

Transforming evidence into engaging narratives and father-focused content that resonates with the target audience.

Learnings from Practice

Practical lessons and real-world insights from implementing the Daddy Cool Program.

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