About the mission

Bachpan Manao, Badhte Jao is a mission and a celebration to recognize the abundance of childhood for the 0-8 year olds in India. Scroll further to learn more.

Bringing alive the 'Early Childhood' opportunity

~ From paper to practice ~

Reality

Early childhood (0-8 years) is burdened with ignorance, vulnerability, stress and anxiety, which limits the child’s growth

Irony

We have the answers on paper, but not the application in practice.

Opportunity

Let’s move from a scarcity mindset to an ‘abundance’ mindset, while approaching early childhood.

Bachpan Manao, Badhte Jao

Celebrate Childhood, Cheer Growth.

Vision

Where the experience of early childhood (0-8 years) enables every child in India to grow and learn to their full potential empowering them to thrive in their future.

Mission

Create awareness about the ‘early childhood’ opportunity.

Share resources, knowledge, and tools as public goods to inspire easier & quicker action towards this opportunity.

Enable partnerships & connections amongst the ecosystem to drive, sustain and scale action for impact.

Opportunity Areas

To make the most of this abundance, here are key areas of focus:

The first eight years are
a window of opportunity

Higher sensitivity to learning across key developmental areas in the early years, compared to school years.

The most eager and efficient period of learning

The early years have a long-lasting effect on development

Holistic development can be
a lifelong advantage

Holistic development is what makes the foundation for the children strong – a springboard for the future.

Holistic development is an equalizer for inclusive growth.

Holistic development through responsive caregiving

An abundance of learning
opportunities

Learning through experience and interactions.

Learning is not a straight line

Power of instinct.

Learning happens best with the development of positive dispositions

Play is the way

“Birds fly, fish swim and children play”.

Play builds the brain and promotes the process of learning

Play and child development

Play benefits children and carers

Click here for more details on the opportunity areas

NDTV Collaboration

NDTV, in collaboration with EkStep, proudly celebrates the most vital and transformative years of a child’s life. Childhood is a time for joy, discovery, and boundless opportunities. Through the #BachpanManao initiative, we aim to spark a nationwide movement dedicated to ensuring that every child in India experiences the happiness and freedom of a joyful childhood. We invite policymakers, corporate leaders, educators, parents, and caregivers to join us in this mission. Together, let’s champion a future where every child gets the chance to learn, play, and grow—Bachpan Manao!

From Childhood Workshop to a Social Mission

‘Bachpan Manao, Badhte Jao’, the idea was born out of a collaborative effort of seeing together and learning by a wide range of individuals and organisations invested in the idea of learning and childhood in India. Based on insights from the ground and deep dialoguing with the caring adults that surround children in their early years, this is a mission towards crafting a societal narrative for the child in the foundational years (0-8 years) that enable a shift towards mindsets, attitudes & behaviors that promote an agency-enhancing upward spiral for the children of tomorrow.

To learn more about how you can celebrate childhood as a parent or teacher, call 1800 570 0808