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Exploratory research with the Primary Caregivers of Children in the Pre-school Years

Reshma Bachwani from Illume, through a series of qualitative interviews helped us unpack and unbundle our questions around primary caregivers:

  • The primary caregivers of children between 3-6 years, their needs, their struggles, their aspirations from a demand lens
  •  Identifying who are the new / existing actors in the ecosystem who could support the primary caregiver in creating a safe and enriching environment and opportunities for pre-school children?
  • What are the resources (people, expertise, places) that are abundant and can be leveraged to nurture curiosity and a love for learning in children?

We gained tremendous insights into the minds of mothers – take a look!


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