Masterclass on Parenting & Technology: The Three Caregiver Archetypes

At any point in time, on any subject, three-four narratives are running parallel in society. One cannot isolate them or put them in a hierarchy and say one is more important than the other or more influential than the other.” – Sanchari Basu Chaudhuri

How do caregivers engage with technology when it comes to children’s learning? Based on primary research with caregivers using the Jaadui Pitaara app, this masterclass uncovers three distinct caregiver personas—those who embrace technology, those who struggle with it, and those who seek a balance. Each perspective shapes a child’s learning journey in unique ways.

🎙 Led by Reshma Bachwani from illume (brand communication & consumer insights), this session will explore how technology can be a tool for empowerment rather than a challenge.

🔍 Key Takeaway:
Gain a deeper understanding of caregiver personas so that programs and interventions can be designed with inclusivity and real-world complexity in mind—because there is no single truth.