When we began creating Chulbuli, we imagined a playful character who might help parents engage more deeply with their children’s learning. What emerged surprised us—a character whose gentle stories quietly reshaped relationships within homes.
This capstone is just the beginning. I’m now working on a deeper animation project that will explore the many worlds Chulbuli can unlock—where empathy meets imagination, and storytelling sparks lasting behavior change. My hope is that through Chulbuli’s curious eyes, families will continue finding joy, connection, and a shared purpose in learning together.
In homes and Anganwadis across India’s low-income communities, parents and children gather around modest smartphones, watching a curious character named Chulbuli. She’s playful, yes—but more importantly, she’s quietly transformative.
Through Chulbuli’s gentle adventures, a father learns to cook breakfast while helping his daughter recite rhymes. A grandmother hesitantly records a voice note, proudly sharing her grandchild’s first attempts at counting. Mothers smile, leaning closer, suddenly seeing themselves not just as caregivers, but as educators too.
This isn’t entertainment disguised as education—it’s intentional storytelling crafted from hundreds of quiet conversations with families. Mansi’s proposed 15-minute film, “Storytelling for Change,” will take viewers behind the scenes, revealing how Rocket Learning’s behavior-change team carefully developed Chulbuli’s character, combining animation, behavioral insights, and genuine empathy.
For Mansi, this film marks the beginning of a longer journey at Rocket Learning—exploring how thoughtful, imaginative storytelling can gently reshape old habits, foster deeper family connections, and change the way parents and children learn, together.
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