As part of a nationwide effort to promote play in early childhood, UNICEF India, in collaboration with the EkStep Foundation’s Bachpan Manao initiative, developed a set of simple, practical resources for parents and caregivers. These tools offer everyday ideas for playing with children up to 8 years old—supporting their imagination, emotional wellbeing, and social development through joyful, low-cost activities.
Launched in June 2024 to mark the International Day of Play, the resources are part of a campaign that encourages families to dedicate an hour each day—especially from 5 to 6 pm—for child-led, unstructured play. This “Hour of Free Play” was celebrated across India as a reminder that play is essential to a child’s healthy growth and learning, not just a recreational activity.
To ensure wide access, the materials are available in five Indian languages, making it easier for families from diverse regions to engage meaningfully with their children. Whether it’s storytelling, role play, movement, or outdoor exploration, each idea reinforces the message that play is a powerful and necessary part of every child’s daily life. Scroll down below to access them!
Benefits of Play
Play and Communication
What to play?
For Babies 0-9 months, try:
For Toddlers 1-2 years, try:
For pre-school age children, 3-6 years, try:
For young children, 6-8 years, try:
Would you like these cards in different Indian Languages?
For Hindi
For Kannada
For Telegu
For Odia
For Assamese
Fo English
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