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Small Actions, Big Change: Behaviour Change Through Month-Long Campaigns
In this masterclass, learn how a simple, month-long campaign was designed and refined to shift real caregiving behaviours. Drawing from a field visit in Maharashtra, the session explores how observing real content usage shaped an approach built on a simple idea: that mothers already know how to raise their children well, they just need the confidence to trust it.
In this masterclass, learn
In this masterclass, learn how a simple, month-long campaign was designed and refined to shift real caregiving behaviours.
Drawing from a field
Drawing from a field visit in Maharashtra, the session explores how observing real content usage shaped an approach built on a simple idea: that mothers already know how to raise their children well, they just need the confidence to trust it.
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