Masterclass on Where Are the Fathers? Designing Content that Promotes Fathers’ Engagement in Early Childhood Programs

Early childhood programs increasingly recognize the importance of engaging fathers in caregiving and early learning. However, designing effective father-focused content requires a systematic and research-driven approach.

This masterclass will walk participants through the Sesame Workshop’s content development cycle used in the Daddy Cool Program to design content to promote fathers engagement in early childhood development. The session will the entire process of content creation that resonates with fathers and supports positive parenting practices. Participants will gain insights into how evidence-based design and storytelling can be used to create impactful, culturally relevant content that encourages fathers to actively participate in their children’s early development.

Participants will learn:

• Key elements and steps to design content 
• How to translate research insights into a clear educational framework for behaviour change
• How to transform research into engaging narratives and content
• The process of developing father-focused programmatic content that resonates with the target audience
• Practical lessons from implementing the Daddy Cool Program
   

  This masterclass will be valuable for:

  • Early Childhood Development (ECD) practitioners and program designers working on parenting, caregiver engagement, and early learning initiatives
  • NGOs and development organizations implementing family strengthening, gender, or child development programs
  • Government officials and practitioners working in ICDS, health, education, and community development systems
  • Behaviour Change Communication (BCC/SBC) specialists designing social and parenting campaigns
  • Researchers and policy professionals focusing on parenting, gender norms, and early childhood development
  • CSR teams and foundations supporting programs related to parenting, caregiving, and child wellbeing
  • Curriculum and content developers creating educational materials for parents and caregivers